Project Overview
Lokl's primary objective is to create a seamless and engaging user experience, ensuring that users can effortlessly discover and support local brands. The app aims to bridge the gap between consumers and businesses, fostering a sense of community and pride in each city’s unique offerings.
Don’t miss the St Remy Market
2min ago
You are 1.2km away from the St Remy Market! Open from 9am - 4pm today
Discover over 100+ local brands and events!
Event Highlights
The Inspiration
The inspiration Lokl ignited during an evening stroll along the promenade in Cape Town when two German tourists expressed a desire to discover local brands beyond those available online.
They sought recommendations for authentic, local shopping experiences favoured by the residents. This conversation laid the foundation for the primary goal of creating a user-friendly and captivating platform that effortlessly links users with the diverse array of local businesses while travelling.
The Facts
4
Weeks
5
Interviews
12
Surveys
The Process
Competitor Analysis
Overview
A platform known for business reviews and ratings, including local establishments. Users can discover and review local businesses across various categories.
Indirect Competition
While not exclusively focused on local brand discovery, it competes for user attention in the local business exploration space.
Overview
A global e-commerce platform known for handmade, vintage, and unique items. While not location-specific, it competes for users looking for unique local products.
Indirect Competition
Attracts users interested in discovering and purchasing unique, locally crafted items.
Overview
Primarily a navigation app but includes features for discovering local businesses, reading reviews, and exploring nearby locations.
Indirect Competition
Offers local business discovery but may lack the specialized focus on community engagement.
Survey & In-depth Interviews
52%
Convenience influences decision making
45%
Preference for discounts as the primary incentive
68%
Preference for artisanal foods category
72%
Likelihood to share their discoveries
How do you prefer to discover and shop from local brands?
Online
In-Person
Both Online and In-Person
Jordan
I love exploring physical stores and feeling the products before I buy. It would be great if there was an app that tells me where these stores are located.
Alex
I often get overwhelmed by too many options online. I would prefer to get personalised recommendations based on my preferences, I would definitely use it!
Morgan
I enjoy attending local events and markets. An app that keeps me informed about upcoming events would be valuable.
Taylor
I appreciate brands with eco-friendly practices. Having a 'sustainability' filter would make my search easier.
Conclusion
The UX design process for Lokl began with comprehensive user research, revealing that users prioritise convenience, the ability to explore both online and physical stores, and a desire for personalised recommendations. The focus should be on offering a versatile, personalised, and community-driven platform for discovering and supporting local brands. Competitor analyses identified opportunities to consider, and the aim should be to differentiate Lokl by delivering a more tailored and engaging local discovery experience, using insights to refine features and address user needs effectively.
Personas & Empathy Maps
Riley
The Adventurous Shopper
Age:
30
Origin:
South Africa
Occupation:
Outdoor Activities Instructor
Behaviour and Preferences
In-Person Shopping Enthusiast.
Enjoys discovering and supporting local brands.
Proactive Information Seeker.
Tactile and Immersive Preference.
Firsthand Product Experience.
Desire to support local businesses.
Actively participates in local events and markets.
Contributor to Community Spirit.
Fulfilment in Tangible Connection.
Needs and Desires
Guides users like Riley to unique physical stores effortlessly.
Keeps Riley informed about upcoming opportunities for in-person exploration.
Ensures Riley stays in the loop for unique and timely shopping opportunities.
Enhances the in-person shopping adventure for a memorable experience.
Sebastian
Digital Marketing Specialist
Age:
28
Origin:
Berlin
Occupation:
Digital Marketing Specialist
Behaviour and Preferences
Preference for Online Shopping.
Digital Presence of Local Brands.
Prefers exploring local products through online platforms.
Actively Seeks Deals and Promotions.
Time efficiency and convenience of online shopping.
Exploring a Wide Range of Local Brands.
Value with Exclusive Online Deals.
Streamlined and Quick Digital Exploration.
Needs and Desires
Platform boasts a user-friendly interface for a seamless online exploration experience.
Offers personalised recommendations to enhance the user's online shopping journey.
Provides access to exclusive online deals and promotions from local brands, increasing the appeal of digital shopping.
Incorporates social sharing features to contribute to the online community.
Information Architecture
Wireframes
MVP
The chosen features for the Minimum Viable Product (MVP) are designed to provide a foundational yet valuable version of the product that meets the essential needs of users. This selection allows for a quicker and more cost-effective development process, focusing on core functionalities to validate the product concept, gather user feedback, and make informed decisions for future enhancements.
UI Design
Typography
Aa
Selecting Satoshi as the font for Lokl's UI design brings numerous advantages. With its clean and modern aesthetic, Satoshi ensures a visually appealing interface for the local store and events app. The font's focus on readability guarantees clear and comprehensible information presentation across various screen sizes. Its versatility allows for consistent usage in headers, body text, and buttons, contributing to a cohesive design. Additionally, Satoshi's global appeal and tech-friendly image align well with Lokl's mission, offering a distinctive and memorable touch that helps the app stand out in the digital landscape.
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Thank you for taking the time to read this case study. Looking forward to hearing from you!
Contact: sabrinaletnik@icloud.com
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