BodyFast

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BodyFast supports you daily on your path toward achieving your goals. Attain your target weight, prioritise health, and experience a vibrant and energetic well-being.

Project Overview

The project involved designing a new feature for the BodyFast Application known as the Daily Feed Concept. This feature would provide non-coach users with additional content after the upsell screen in the coach tab. Subsequently, upon subscribing, the feed would be enriched with suggestions and tasks from the coach. The feed would include daily quotes, polls, mood tracking, articles, and various other elements to enhance user experience and engagement.

The Facts

Role:

Product Designer

Year:

2023

Employer:

MVST

Client:

BodyFast

Design Process

Research and Discovery

This phase involved understanding the needs and preferences of the target users. The goal was to gather insights into what users want and what features would add value to the application.

Research and Discovery

This phase involved understanding the needs and preferences of the target users. The goal was to gather insights into what users want and what features would add value to the application.

Ideation and Conceptualisation

Brainstormed ideas based on the research findings. Explored different concepts and features that could address user needs and enhance the application. Sketching, wireframing, and prototyping were used to visualise ideas and iterate on concepts.

Ideation and Conceptualisation

Iterative Design and Feedback

Created prototypes and mockups of the proposed features and gather feedback through stakeholder meetings. These feedback loop allowed for refinements and improvements based on insights.

Iterative Design and Feedback

Created prototypes and mockups of the proposed features and gather feedback through stakeholder meetings. These feedback loop allowed for refinements and improvements based on insights.

Handover

As this was design project only. The file was prepared for handover with all the necessary documentation and sent to the client for their internal development. Communication remained open for any questions or adjustments needed.

Handover

UI Design

Figma

Website link

Website

Thank you for taking the time to read about this project. Looking forward to hearing from you!

Contact: sabrinaletnik@icloud.com

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